I woke up this morning before my alarm clock. That’s not uncommon. In fact, it happens so much that sometimes I wonder if I even need an alarm clock. Yet on this day, it was preferable to the recent bout of insomnia that caused me to wake up around four and then mostly stare at the ceiling for two hours. For that reason, I wasn’t at all upset that I beat the alarm by ten minutes.
With that extra time I was able to devote a moment to reveling in the splendor of my alarm clock. My early morning mind was simply ponderous about that little alarm clock, boxy with just a few buttons on it, a green digital display that’s still working, and most of all the logo on the front, Aiwa.
Aiwa was a brand that had existed for almost fifty years before the majority share holding Sony simply bought the brand completely and retired it. For a brief moment, around the millennium, Aiwa commercials were everywhere. They were the new, less expensive kid on the block. It seemed if anyone was getting new audio equipment, it was Aiwa. Then they simply vanished. Yet, according to wikipedia the brand returned in 2015 and made some bluetooth speakers. According to the global webpage, Sony has since bought the company again.
Around the time that Aiwa was huge and stereos were turning silver, I was graduating from high school and moving to college. I’d hadn’t really had a reliance on an alarm clock before. Having the safety net of parents to wake me up had served me well. There I was, twenty years ago, ready to move out into the world and I needed this little thing to come with me and make sure I didn’t sleep through the whole day. Which is a strange threat to live under because now it’s wild times if I make it passed seven.
Over the last twenty years I’ve had countless phones and computers die on me. My Aiwa alarm clock has been a constant. While those other electronics were used on an almost daily basis, so has that alarm clock. Sure they were far more complex and all the alarm clock has to do is tell time and chirping like the sentinel of not sleeping in and gainful employment that it is. May it live for another twenty. Perhaps I can be buried with it. Wouldn’t that be ironic. I’m seriously starting to entertain the idea of being buried with it.